Axis Bank and Visa launch 'Dil Se Open Celebrations 2026' festive credit card campaign with Shahid Kapoor

Axis Bank and Visa unveil festive campaign

Axis Bank and Visa on Oct. 19, 2026 launched a joint festive credit card campaign titled 'Dil Se Open Celebrations 2026', anchored around the tagline 'Iss festive season, har khushi ko banao badi'. The campaign extends Axis Bank's 'Dil Se Open' brand philosophy into the festive period and is built around the message 'This festive season, make your celebrations bigger', according to a Mumbai-dated announcement reported by The Hindu Business Line and a release carried by Passionate in Marketing.

Shahid Kapoor film and creative concept

The campaign centers on a film in which actor Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfill a young girl's wishes via a magical dollhouse. Each time the girl places an object inside the dollhouse, the object appears in the real world, an idea developed to serve as a metaphor for festive aspirations, with an original score composed by Amit Trivedi, the sources said.

Cardholder offers across brands and categories

Axis Bank and Visa said eligible Axis Bank credit cardholders on the Visa network can access more than 100 offers spanning electronics, mobiles, travel and lifestyle. Listed partners include LG, Samsung and Sony in electronics; Burberry, Boss, COACH and Tory Burch in shopping and lifestyle; MakeMyTrip, ixigo and Air India in travel; and vivo and OPPO in mobiles. Reported perks include discounts and EMI benefits, with the partnership stating up to 20% off on credit card purchases and EMIs.

Bank and network framing

Arnika Dixit, Group Head – Cards, Payments and Wealth Management at Axis Bank, said customers increasingly expect card value tied to where and how they spend and that the festive push is designed to make festive and planned purchases more rewarding. Axis Bank is described in the announcement as one of the largest private sector banks in India, with the campaign positioned as a continuation of its cards proposition for the festive season.

Follow-up signals

The reported next verifiable milestone is the rollout of the campaign's on-ground shopper offers across the listed partner brands during the festive period; further details such as specific offer windows, card variants and partner-level activation dates were not stated in the supplied reporting.

Keywords

Axis Bank, Visa, festive campaign, credit card, Shahid Kapoor

Tags

Axis Bank, Visa, Dil Se Open Celebrations 2026, Shahid Kapoor, credit cards, festive marketing