Apple TV+ presence in the H1 2026 chart
Luminate's US streaming viewership chart for the first half of 2026 places four Apple TV+ series on the list, according to a report published on July 20, 2026. The report notes that the presence of Apple TV+ titles in the ranking is notable because Netflix, Prime Video, and Peacock now release most of their new series via binge-watching, which tends to compress viewership into fewer individual titles.
Returning Apple TV+ series rank highest
Two returning Apple TV+ series rank ahead of the fifth and final season of Prime Video's "The Boys," which sits in fifth place on the chart. The report observes that Prime Video retains weekly releases for returning seasons of specific shows to maintain fan loyalty, while Apple TV+ is grouped among services whose weekly-release pattern gives individual series a stronger standalone presence in the rankings. "Silo," an Apple TV+ original, is identified among the standouts featured in the report's coverage.
Other chart highlights
"Not Suitable For Work," the latest comedy series from Mindy Kaling, lands in eleventh place, while the new "Star Trek" series sits at the bottom of the ranking, which the report characterizes as a "slight disappointment."
Film performance for Apple TV+
The first Apple TV+ film in the H1 2026 ranking is "Outcome," which places 32nd among the most-watched movies. For comparison, the first films from Tubi ("Stepfather," 20th), Hulu ("Mike & Nick & Nick & Alice," 21st), and Peacock ("Strung," 33rd) cluster nearby on the list.
Methodology
The rankings draw on Luminate's Top 10 and Top 50 data, converted into Complete Viewings Equivalents (CVEs) by dividing minutes watched by the duration of each title. The metric, also used by Netflix under the name "views" since June 2023, is described as an arbitrary indicator rather than a count of unique viewers. The overview is limited to the United States.
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