Shapellx, an Orlando, Florida-based shapewear and lingerie brand, launched its #LoveYourself campaign for Breast Cancer Awareness Month on October 20, 2026. The campaign combines an in-kind donation, an online conversation with a breast cancer survivor and a dedicated breast health education page.
Shapellx donation to Sisters Working It Out
On October 16, Shapellx donated bras with a total retail value of more than $30,000 to Sisters Working It Out, a Chicago nonprofit that provides breast health education, screening outreach and support programs for breast cancer survivors and caregivers. The donation transferred bras to the organization; Shapellx was the donor, while Sisters Working It Out received the items. The reported value was a retail valuation of the goods, not a cash donation or a purchase price.
Survivor conversation and education
Shapellx said it held an Instagram Live conversation with a breast cancer survivor on October 19, from 1:30 to 2:30 p.m. Eastern Time. The brand said it selected 10 questions submitted by its online community for the discussion, which covered personal experiences, recognizing potential warning signs, seeking medical advice and finding support through treatment.
The company emphasized that personal experiences are not a substitute for medical advice. It also launched a dedicated breast health education page as part of the campaign, with the broader aim of encouraging women to prioritize their health, share experiences and find community support.
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