Catch up on the essentials
- The Palo Alto, California-based company markets itself as an AI-powered sports performance technology firm.
- Game Your Game said the platform is designed to create a continuous feedback loop between on-course play, performance and improvement over time.
- Game Your Game trades on Nasdaq under the ticker GYGY.
Selected from this article · 2026-09-23
Read on for the full pictureFrom limited release to commercial launch

Game Your Game, Inc. (Nasdaq: GYGY) said on September 23, 2026, that its next-generation golf performance platform, GameGolf KZN AI, is now available for purchase at gamegolf.com. The company described the move as the completion of a transition from an initial limited release to full commercial availability, positioning the platform as a tool for golfers "seeking a more intelligent, connected and actionable way to track and improve their performance." The Palo Alto, California-based company markets itself as an AI-powered sports performance technology firm.
"GameGolf is where our vision becomes real for golfers," Chairman and Chief Executive Officer Soumya Das said. "With full commercial availability, every golfer can now put that vision to work on their own game. We designed GameGolf KZN AI™ to understand how you play and help you play better, and starting today, it is available for purchase."
Platform features built around shot tracking and AI
Game Your Game framed GameGolf KZN AI as going "beyond traditional shot tracking." According to the company's announcement, the platform combines automatic shot tracking, advanced GPS with mapped courses and on-course positioning, AI-powered analytics designed to identify patterns, personalized performance insights based on a golfer's own game, on-course strategy tools, and connected hardware and software intended to provide a unified ecosystem.
Game Your Game said the platform is designed to create a continuous feedback loop between on-course play, performance and improvement over time. The company also pointed to its existing footprint, noting GameGolf has been used by golfers in more than 140 countries since 2014, with a course database of more than 36,000 mapped golf courses and an estimated 300 million shots recorded through January 2024.
Corporate structure and stock listing
Game Your Game trades on Nasdaq under the ticker GYGY. According to the company's materials, Altus Sports Group, Inc., a majority-owned subsidiary, was formed in August 2026 to build a connected platform across talent representation, athlete branding and sports marketing. Game Your Game is headquartered in Palo Alto, California. Coverage from MarketScreener displayed the company's stock at -2.02% alongside the announcement, while GuruFocus framed the launch against what it described as a high price-to-sales valuation; neither outlet linked those figures directly to the release.
Other developments
Separately, CourseRev.ai and Pin Vision S.r.l. said they had entered a technical and commercial partnership to bring Pin Vision's digital course maps, daily pin positions and Pace of Play intelligence into the CourseRev.ai platform. The companies described the agreement as Pin Vision's official entry into the United States market, building on more than 100 clubs and more than 40,000 active golfers already using Pin Vision in Italy and the United Kingdom, including Marco Simone Golf & Country Club, host of the 2023 Ryder Cup. The integration is set to surface within CourseRev.ai's redesigned Dashboard V2 and feed into Teemeup.ai, the company's invitation-only AI Golf Assistant.
Looking ahead, Game Your Game said the GameGolf KZN AI rollout begins immediately at gamegolf.com, and CourseRev.ai said Pin Vision tools will be rolled out to its club customers with single sign-on integration alongside Dashboard V2's full Pace of Play tracking.
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