Catch up on the essentials
  • Nearly Natural, a Miami-based brand of artificial plants, flowers and trees founded in 2002, said on Oct. 1, 2026, that it has acquired Modernized Pottery, a design-forward maker of 3D-printed, eco-friendly planters and related home décor.
  • Robbie Singer, Founder and Chief Executive Officer of Nearly Natural, called Modernized Pottery a natural extension of the business and said combining its products with Nearly Natural's product development capabilities and omnichannel distribution would accelerate growth for both brands.
  • Nearly Natural said it plans to accelerate Modernized Pottery's growth through expanded product development, increased manufacturing capacity and broader distribution across direct-to-consumer, online marketplace, wholesale and dropship channels.

Selected from this article · 2026-10-01

Read on for the full picture

The acquisition and the two companies

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Nearly Natural, a Miami-based brand of artificial plants, flowers and trees founded in 2002, said on Oct. 1, 2026, that it has acquired Modernized Pottery, a design-forward maker of 3D-printed, eco-friendly planters and related home décor. The companies framed the deal as a combination of complementary product portfolios, pairing Modernized Pottery's planters and home décor with Nearly Natural's artificial foliage, and as a way to bring 3D-printing and U.S.-based manufacturing in-house for new, combined product development.

Rationale from the founders

Robbie Singer, Founder and Chief Executive Officer of Nearly Natural, called Modernized Pottery a natural extension of the business and said combining its products with Nearly Natural's product development capabilities and omnichannel distribution would accelerate growth for both brands. Ricky Wade, Founder of Modernized Pottery, said Nearly Natural is the ideal partner for the company's next stage, citing shared passion for product innovation and the opportunity to reach a broader audience while continuing to invest in 3D-printing technology and sustainable manufacturing processes.

Distribution and product development plans

Nearly Natural said it plans to accelerate Modernized Pottery's growth through expanded product development, increased manufacturing capacity and broader distribution across direct-to-consumer, online marketplace, wholesale and dropship channels. The company also said Modernized Pottery's flexible manufacturing platform will support rapid product development, efficient production and distinctive designs across the combined portfolio.

Ownership backing

Nearly Natural is a portfolio company of Centre Partners, a middle market private equity firm investing across consumer, business services and healthcare sectors. The companies did not announce a transaction value, closing date or other financial terms in the release, and those details were not disclosed in the secondary coverage of the deal.

Unresolved details

The announcement did not disclose the acquisition price, the structure of the consideration, the expected closing date, or specific integration milestones for Modernized Pottery's 3D-printing operations. It also did not specify whether Modernized Pottery will continue to operate as a separate brand or be absorbed into the Nearly Natural platform following the close.

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