Catch up on the essentials
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9, 2026, during its annual fall product event, with designs that closely track the iPhone 17 Pro generation but introduce a set of internal and camera upgrades.
- The A20 Pro, Apple's first smartphone chip built on a 2nm process, ships inside the iPhone 18 Pro and iPhone 18 Pro Max.
- The same report connected the hardware to Apple's broader AI push, citing new Siri capabilities tied to the on-device neural hardware.
Selected from this article · 2026-09-09
Read on for the full pictureiPhone 18 Pro and iPhone 18 Pro Max debut at annual fall keynote

Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9, 2026, during its annual fall product event, with designs that closely track the iPhone 17 Pro generation but introduce a set of internal and camera upgrades. Apple framed the new devices as the vehicles for its next-generation silicon and on-device AI features. Coverage from MacRumors and India Today confirmed that the iPhone 18 Pro lineup anchors the day's announcement, while Fox Business reported the same event alongside Apple's first foldable iPhone.
A20 Pro: Apple's first 2nm smartphone chip
The A20 Pro, Apple's first smartphone chip built on a 2nm process, ships inside the iPhone 18 Pro and iPhone 18 Pro Max. Apple described it as "an exceptional chip that sets a new bar for mobile computing." The chip pairs a 6-core CPU with two new super cores that Apple calls "desktop class" and up to 20% faster than the prior generation, alongside four new efficiency cores. A redesigned 7-core GPU delivers up to 40% faster graphics, with new neural accelerators offering twice the FP8 performance of the prior generation to support large language models running locally on the iPhone.
A second Neural Engine brings the total core count to 32, doubling the compute of its predecessor and adding 8-bit floating-point support. Apple highlighted new memory packaging "inspired by our M-series chips" that connects silicon and memory directly to the vapor chamber for better sustained thermals, claiming 40% more sustained performance than the A19 Pro in the iPhone 17 Pro and 2x the sustained performance of the A18 Pro in the iPhone 16 Pro.
Camera, software and pricing details for India
India Today reported that the iPhone 18 Pro carries a variable aperture camera and that pricing in India starts at Rs 1,64,900. The same report connected the hardware to Apple's broader AI push, citing new Siri capabilities tied to the on-device neural hardware. Fox Business confirmed that the Pro models were revealed alongside other devices in the September keynote.
New CEO takes the keynote stage
Deadline reported that John Ternus made his debut appearance as Apple's CEO during the September 9 product event, introducing new AI tools alongside the iPhone 18 family. The leadership handover frames the keynote as Ternus's first major public product unveiling since assuming the CEO role.
Other developments
Separately, Apple also unveiled its first foldable iPhone, branded iPhone Duo, during the same keynote, according to Fox Business and 9to5Mac. The foldable device sits alongside the iPhone 18 Pro family and new Apple Watch models rather than displacing the Pro lineup as the headline announcement.
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