Apple crosses $5 trillion market capitalization
Apple's market capitalization touched $5 trillion for the first time on July 28, 2026, according to CNBC's report. The intraday milestone places Apple among the most valuable publicly traded companies in the world and extends a period of strong equity performance for the iPhone maker.
Apple Upgrade leasing program launches in the United States
Apple announced the launch of its Apple Upgrade program in the United States on July 28, 2026, in the company's own statement on the rollout. The program is positioned as a leasing alternative to outright hardware purchase and signals a direct-to-customer, subscription-style approach from Apple itself rather than through carrier partners alone.
Leasing extends to iPhones and Macs through Klarna
Forbes reported that Apple will now lease iPhones and other products through a partnership with Klarna, while CNN described the offering as letting customers lease their next iPhone or Mac instead of buying it. The Klarna integration is the mechanism through which the lease option is delivered, per Forbes, bringing a third-party financing partner into Apple's hardware sales flow.
Reporting gaps on program terms
The available announcements and coverage confirm the US launch date, the iPhone and Mac scope, and the Klarna partnership, but specific lease durations, monthly pricing tiers, eligible product lines beyond iPhones and Macs, and the financial effect on Apple's hardware segment are not detailed in the supplied source set.
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