Catch up on the essentials
  • The sales were disclosed through Form 4 filings and, according to one account, the majority were executed under pre-established Rule 10b5-1 trading plans; Dell declined to comment on the activity.
  • The disclosed sellers include Chief Financial Officer David Kennedy, General Counsel Richard Rothberg, Chief Human Resources Officer Jennifer Saavedra, and Chief Marketing Officer Geraldine Tunnell.
  • The insider activity followed a period of outsized gains for Dell's stock.

Selected from this article · 2026-09-25

Read on for the full picture

Insider transactions disclosed earlier in September

A professional woman analyzes financial charts on a laptop and paper for business insights.

Dell Technologies shares fell about 2% on September 25, touching a session low near $530.45 before recovering to roughly $536.59, after SEC filings showed a cluster of insider transactions during September totaling approximately $31.7 million. The sales were disclosed through Form 4 filings and, according to one account, the majority were executed under pre-established Rule 10b5-1 trading plans; Dell declined to comment on the activity. The transactions represent under 1% of Dell's outstanding shares, which exceed 315 million.

Executives and board affiliates behind the sales

The disclosed sellers include Chief Financial Officer David Kennedy, General Counsel Richard Rothberg, Chief Human Resources Officer Jennifer Saavedra, and Chief Marketing Officer Geraldine Tunnell. On September 17, Kennedy executed a sale of 23,896 shares generating approximately $13.5 million at prices between $584.73 and $586.08, while Rothberg disposed of 4,000 shares valued at about $2.3 million on the same day. Earlier in September, Saavedra liquidated 25,251 shares at $520 per share, totaling roughly $13.1 million, and Tunnell sold 5,436 shares at $523.52 each, representing about $2.8 million in proceeds. Board member Lynn Vojvodich Radakovich divested 2,022 shares on September 22 at an average price of $565.28, and Silver Lake Partners IV sold 7,994 shares on September 21 at $569.77 per share.

Stock performance and AI-driven results

The insider activity followed a period of outsized gains for Dell's stock. Shares have climbed about 17% since the start of September, far outpacing the Nasdaq 100's 3.5% advance and the S&P 500's 0.4% gain over the same span. Strength has been attributed to the company's September 2 quarterly results, which featured quarterly revenue of $46.97 billion, up 57.7% year-over-year, and adjusted earnings per share of $7.04 that exceeded analyst expectations of $4.91. Management increased guidance following the report, and AI server demand is reflected in an unfulfilled order backlog that grew to $95 billion from $51.3 billion previously, with AI-related orders for the quarter totaling approximately $60.9 billion.

Refinancing backdrop and analyst targets

The September share-price strength came against the backdrop of a $5 billion investment-grade bond sale completed on September 10 to refinance near-term 2026 maturities and support AI infrastructure spending, an offering that drew up to $23 billion in orders. Wall Street sentiment on the shares remains largely constructive, with Truist Financial initiating a price target of $505, according to the same report. Analysts cited in coverage flagged Dell's persistent negative equity and elevated leverage as longer-term risks tied to the added debt.

Unresolved questions

It remains unclear whether additional September insider filings will surface in coming sessions or how much further board-affiliated selling may follow. Market attention is also likely to remain on whether the $95 billion AI server backlog continues to convert into recognized revenue and on the trajectory of Dell's share price relative to the targets set by covering analysts.

Share this article

FacebookX

2 sources

Sources