Catch up on the essentials
  • Envestnet Portfolio Solutions Inc. increased its holdings in Booking Holdings Inc.
  • Several other asset managers disclosed new or enlarged positions in Booking during the same quarter.
  • Coverage linked the recent decline to investor concern that AI-driven travel agents, including Meta's Muse, could bypass online travel agencies and pressure customer acquisition, commissions and traffic at companies such as Booking.

Selected from this article · 2026-09-24

Read on for the full picture

Envestnet Portfolio Solutions' $16.08 million Booking position

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Envestnet Portfolio Solutions Inc. increased its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 2,549.7% during the second quarter, according to an SEC filing reported on September 24, 2026. The fund added 85,592 shares during the period, bringing its total to 88,949 shares valued at approximately $16,077,000. The transaction was disclosed alongside a broader round of institutional repositioning in Booking, the parent of online travel brands including Booking.com and Priceline.

Other institutional buyers expand Q2 stakes

Several other asset managers disclosed new or enlarged positions in Booking during the same quarter. Allworth Financial LP raised its holdings by 1,615.6% to 13,931 shares worth $2,483,000. B. Metzler seel. Sohn & Co. AG opened a new position valued at approximately $11,687,000. MBM Wealth Consultants LLC grew its stake by 2,860.8% to 12,554 shares valued at $2,238,000, Merit Financial Group LLC lifted its position by 1,663.9% to 28,698 shares worth $5,115,000, and Mirae Asset Global Investments Co. Ltd. increased its holding by 2,643.0% to 527,425 shares valued at $94,008,000. Institutional investors and hedge funds collectively own 92.42% of Booking's stock.

Share price weakness and AI-travel concerns

Shares of BKNG opened at $155.90 on the day of the disclosure and were trading down about 5.1%, with a fifty-day moving average of $192.38 and a 200-day moving average of $179.07. The stock carried a 12-month low of $150.14 and a 12-month high of $225.00, a market capitalization of $117.14 billion, a P/E ratio of 17.25, a P/E/G ratio of 1.02 and a beta of 1.07. Coverage linked the recent decline to investor concern that AI-driven travel agents, including Meta's Muse, could bypass online travel agencies and pressure customer acquisition, commissions and traffic at companies such as Booking.

Recent earnings and dividend schedule

Booking last reported quarterly results on August 3, posting $2.54 in earnings per share versus a $2.43 consensus estimate and revenue of $7.35 billion against a $7.19 billion consensus, with revenue up 8.1% year-over-year. The company also declared a quarterly dividend of $0.42 per share, payable on September 30, 2026 to holders of record on September 11, 2026, equating to a $1.68 annualized dividend and a 1.1% yield.

Analyst consensus and insider activity

Despite the September pullback, analysts maintained a "Moderate Buy" consensus on Booking with an average price target of $236.98, while insiders sold $17.2 million of stock during the prior quarter. Reported sentiment around the long-term thesis cited expected growth in global travel demand and Booking's established portfolio of brands as supporting factors for the investment case.

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