Spotify debuts its first global music video chart
Spotify launched its inaugural global music video chart on July 21, 2026, extending the platform's ambitions beyond audio streaming. According to Mashable, the new ranking measures music video performance worldwide on the service, giving labels and artists a dedicated video metric alongside Spotify's existing song and podcast charts.
Full-length video uploads and refreshed artist tools
The chart rollout arrives as part of a broader push into video, with Spotify enabling full-length music video uploads and introducing new artist-facing resources. Billboard reported that the company is integrating video more deeply into its core product experience, while Hits Daily Double characterized the strategy as Spotify betting big on video alongside new artist tools. Music Business Worldwide added that Spotify is rolling out new artist pitching features designed to help musicians promote their visual releases on the platform.
World Cup pushes Oasis' 'Wonderwall' back to Spotify's global summit
The launch comes amid heightened attention to Spotify's existing global song chart, where a RouteNote analysis noted that the World Cup's cultural footprint helped lift Oasis' 1995 single "Wonderwall" to the top of Spotify's global ranking. The case illustrates how major sporting events can still reshape streaming charts for catalog tracks decades after their original release.
A more direct challenge to YouTube
Combining a dedicated music-video chart, full-length uploads and updated pitching tools, Spotify is positioning itself to compete more directly with YouTube in the music-video space. Music Business Worldwide described the package as Spotify stepping up its challenge to YouTube, as the streaming service works to capture a larger share of viewers who currently turn to video-first platforms for new releases and catalog viewing.
Share this article
