Direct artist uploads expand Spotify's video push
Spotify is allowing artists to upload full-length music videos directly to its service as part of a broader 2026 push into video content, Music Ally reported on July 22, 2026. The expansion builds on earlier initiatives to make video a core feature of the streaming platform.
New charts and pitching tools for music videos
Alongside the upload expansion, Spotify has introduced dedicated charts for music videos and a pitching tool that lets artists promote their video releases. The features are intended to give artists more control over how their visual content is discovered and surfaced across the platform, extending Spotify's chart ecosystem beyond audio streams.
Subscriber early-access windows tested
Spotify is also windowing select videos in an "early access" format available only to subscribers, according to Music Ally. The approach mirrors distribution strategies used in film and television, providing paying users with a period of exclusive access before broader release.
Prime Video orders Lily Allen retrospective
In separate music industry news dated July 22, 2026, Amazon's Prime Video announced an exclusive-access documentary following singer Lily Allen. The feature-length film will trace her career from her emergence as the "Queen of MySpace" through her ongoing influence on popular music, according to the announcement.
Upcoming milestones
Spotify's expanded music video tools, including the new charts and artist pitching features, continue to roll out as part of the platform's 2026 video strategy. Prime Video's Lily Allen documentary remains in development, with no release date disclosed in the announcement.
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