Charlie Woods signs NIL deal with TaylorMade, joining father Tiger on the brand's roster

TaylorMade signs Charlie Woods to an NIL agreement

TaylorMade Golf announced on Friday, September 4, 2026, that it had signed Charlie Woods to a name, image and likeness (NIL) deal, making the 17-year-old the second member of the Woods family on the club manufacturer's roster. Terms of the agreement were not disclosed. The brand introduced the partnership in a social-media video showing Charlie in a locker room stowing his golf spikes before putting on a branded TaylorMade hat, captioned, "Just getting started. Welcome to the squad, Charlie Woods."

Deal extends a Woods-TaylorMade relationship that began in 2017

The agreement extends a family relationship with the company that began when Tiger Woods signed with TaylorMade in 2017 and launched his "Sun Day Red" apparel brand with TaylorMade in 2024 after splitting with Nike. Charlie has been playing TaylorMade clubs for most of his competitive career and wore a TaylorMade hat at the U.S. Junior Amateur earlier in 2026. "Having TaylorMade in my corner has been great," Charlie said, per Golf.com. "They've supported me a lot over the last year, and I'm really excited to officially be part of Team TaylorMade."

Abeles frames the signing around competitive drive

TaylorMade CEO and president David Abeles tied the signing to the company's approach of recruiting golfers "driven by the game of golf." "Charlie epitomizes that every time he tees it up," Abeles said in a statement. "The growth of his game over the last few years speaks for itself and we are humbled he chose TaylorMade to support him as he competes at the junior level and during his transition to collegiate golf." Charlie is ranked No. 306 in the American Junior Golf Association standings and was tied for seventh at the Junior Players Championship at TPC Sawgrass heading into the weekend.

NIL market for college and junior golfers remains narrow

The deal lands in a junior and college golf NIL landscape that remains limited. A head men's coach of a top-20 Division I program told Golfweek he estimated only 25 to 30 men's players have a manufacturer deal that actually pays them. Charlie's NIL valuation is projected at about $3 million by golfnilcentral.com, which would place him at the top of college and junior golfers, while the site's projected value for fellow TaylorMade partner Kai Trump, a Miami freshman, is $2.25 million.

Next steps for Charlie Woods and TaylorMade

Charlie begins his senior year at The Benjamin School in Florida and is committed to play at Florida State beginning in the 2027-28 academic year, where he is set to join his friend and the world's top-ranked junior, Miles Russell. TaylorMade's professional roster includes Scottie Scheffler, Rory McIlroy and Nelly Korda. The next verifiable on-course checkpoint is Charlie's continued play at the Junior Players Championship at TPC Sawgrass.