Meta AI glasses debut in South Korea
South Korea's three major telecom carriers — SK Telecom, KT and LG Uplus — began selling the second-generation Ray-Ban Meta smart glasses, developed through a partnership between Meta and global eyewear company EssilorLuxottica. Shinsegae I&C joined as a parallel distributor, supplying both the Ray-Ban Meta 2nd Generation and the Oakley Meta across online and offline retail networks, including E-Mart's Electro Mart locations, Lotte Hi-Mart, SSG.com, and the carriers' own direct shops.
Carrier pricing and rollout plans
All three carriers offer the Ray-Ban Meta Wayfarer at ₩690,000, with a polarized lens version at ₩740,000, and the Oakley Meta Vanguard at ₩900,000. SK Telecom launched at its T Direct Shop and six T World stores in Seoul and Gyeonggi, offering installment discounts for select plan subscribers. KT began sales through KT Direct Shop and will expand to agency outlets nationwide from August 3, running experience zones at 11 stores. LG Uplus applies its "Mania Device" benefits program with a 36-month installment, bringing the effective monthly cost to ₩3,857 — a discount of up to roughly 80 percent.
Device features and language support
The Ray-Ban Meta includes a 12-megapixel ultra-wide camera, open-ear speakers, five microphones and 3K video recording. Battery life reaches up to 8 hours per charge, extending to 48 hours with the charging case. Meta AI now supports Korean in its real-time translation, joining English, French, Italian, Spanish and German. Users activate features through "Hey Meta" voice commands for queries, photo capture, music and calls.
Rokid launches in Australia
Rokid entered Australia with local distributor 360 International Trading, expanding a footprint that spans more than 100 countries and regions with reported 300 percent annual growth in its international business. Pre-orders for Rokid Glasses are priced at AUD $999, with standard retail at AUD $1,099, including a battery capsule and clip-on sunglass, and a one-year warranty. Rokid Global General Manager Zoro Shao described the launch as part of a broader shift toward intelligent wearables integrated into daily life, with opportunities to collaborate with local developers, retailers and solution providers.
Rokid hardware and AI ecosystem
The 49-gram Rokid Glasses feature dual-eye Micro-LED displays, a 12MP first-person camera, open-ear speakers and a four-microphone array in an IPX4-rated frame. They support 1680P video capture, AI assistance and real-time translation across 89 languages with live subtitles. The devices integrate with multiple large language models including Google Gemini and OpenAI ChatGPT, and accommodate prescription and astigmatism lenses through a magnetic clip-on system. Rokid reports more than 30,000 registered XR developers and partners working across translation, accessibility, productivity, entertainment and workplace applications.
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