Catch up on the essentials
- Baird raised its price target on Shopify (NASDAQ: SHOP) to $190.00 from $160.00 in a Wednesday, October 14, 2026 report, while keeping an "outperform" rating on the stock.
- Separately, Jefferies reiterated a Buy rating on Shopify with a $175 price target on October 14, 2026, as the company prepares to release its third-quarter earnings.
- MarketBeat's summary of analyst sentiment described a "Moderate Buy" consensus rating and an average price target of $175.37.
Selected from this article · 2026-10-15
Read on for the full pictureBaird raises Shopify target to $190
Equity research firm Robert W. Baird raised its price target on Shopify (NASDAQ: SHOP) to $190.00 from $160.00 in a Wednesday, October 14, 2026 report, while keeping an "outperform" rating on the stock. According to MarketBeat, the new target implies a potential 7.64% upside from Shopify's previous close of $176.52.
Jefferies keeps Buy ahead of Q3 results
Separately, Jefferies reiterated a Buy rating on Shopify with a $175 price target on October 14, 2026, as the company prepares to release its third-quarter earnings. The reaffirmation was reported by GuruFocus on the same day as the Baird update, leaving the two largest shop-floor targets tracked in the day's coverage at $190 (Baird) and $175 (Jefferies).
Broader analyst stance and recent price action
MarketBeat's summary of analyst sentiment described a "Moderate Buy" consensus rating and an average price target of $175.37. The same report cited recent comparable actions from other firms, including a reaffirmed Wedbush outperform at $176 (September 23), a Goldman Sachs price-objective increase to $194 (August 6), a Piper Sandler overweight restatement (October 5), a Morgan Stanley rating step-down from overweight to buy (July 7), and a BMO Capital Markets outperform at $165 (August 6). Shopify shares opened at $176.52 on Wednesday, giving the company a market capitalization of $227.12 billion, a trailing P/E ratio of 119.27, a PEG ratio of 3.70 and a beta of 2.62. The MarketBeat note also flagged that the stock was down 1.5% in the cited session; the underlying close level is reported as $176.52.
Other recent reference points
The same MarketBeat item restated Shopify's most recently reported quarterly revenue of $3.58 billion, up 33.7% year over year, and earnings of $0.42 per share against a $0.40 consensus estimate, alongside a 69.27% institutional ownership figure. Baird's note had not been publicly detailed beyond the target change and rating by the time of the day-end aggregator post.
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