Coca-Cola India launches golden FIFA World Cup collectible can in Delhi-NCR via quick-commerce

Coca-Cola's 'Own a Piece of History' campaign in Delhi-NCR

Coca-Cola India has rolled out a limited-edition golden can in Delhi-NCR to mark Spain's FIFA World Cup victory, framing the release as part of its "Own a Piece of History" campaign aimed at converting a World Cup milestone into a collectible for football fans. The can features the date of Spain's World Cup win and an image of the FIFA World Cup Trophy, with availability extending through quick-commerce platforms to consumers across Delhi and Gurugram.

Pricing and availability on Zepto and Blinkit

The collectible was first offered for pre-booking exclusively on Zepto during the launch week and later opened up through Blinkit, with consumers able to order across Delhi-NCR. The single 330 ml can is listed at ₹65 on Zepto, while Blinkit showed two Coca-Cola FIFA options: a 330 ml can at ₹65 and a two-can pack at ₹120. The pricing structure is consistent across both quick-commerce partners for the single-can format.

Spain's 2026 FIFA World Cup victory

Spain won the 2026 FIFA World Cup by defeating Argentina 1–0 in extra time at the New York New Jersey Stadium, with a 106th-minute volley from Ferran Torres settling the final against a ten-man Argentina side. The result secured La Roja's second men's world title, extended Spain's unbeaten international run to 38 matches under manager Luis de la Fuente, and made Spain the first country to hold both the men's and women's FIFA World Cup trophies at the same time. Rodri won Player of the Tournament, and Pau Cubarsí earned Best Young Player, with Spain conceding just one goal across eight matches.

Leadership commentary on the partnership

Abhishek Gupta, Vice President, Customer Development, Coca-Cola INSWA, said the company's long association with FIFA has focused on connecting fans with football's key moments and emotions. Gupta described "Own a Piece of History" as an effort to turn an unforgettable FIFA World Cup celebration into a product fans could own, and said the Zepto collaboration lets the company respond to consumer excitement in real time while blending culture, fandom and immediacy.

Quick-commerce rollout and next visibility point

The Zepto-exclusive pre-booking window preceded the broader Delhi-NCR release across Blinkit and Zepto, positioning the can as both a beverage SKU and a limited collectible. Further visibility will depend on continued Blinkit and Zepto listings, which currently display the two listed SKUs for consumers in Delhi and Gurugram.