Catch up on the essentials
- Toyota and BMW have exhausted US dealer stocks of new Supras and Z4s, marking the effective end of retail availability for the two co-developed sports cars.
- Toyota sold 2,953 Supras in the United States in 2025, compared with 2,113 BMW Z4s.
- Toyota Motor North America senior vice president of product planning and strategy Cooper Ericksen told MotorTrend that a Supra successor is coming, although the nameplate will experience another interruption.
Selected from this article · 2026-11-08
Read on for the full pictureNew Supra and Z4 inventories have run out
Toyota and BMW have exhausted US dealer stocks of new Supras and Z4s, marking the effective end of retail availability for the two co-developed sports cars. CarsDirect analysis of national dealer inventory found no remaining new examples on dealer lots, according to Jalopnik. This exhausted inventory does not mean Toyota or BMW formally ended all sales.
Production of both models at Magna Steyr in Austria ended in spring 2026, according to Jalopnik. Sportauto reported that the final vehicles left the Graz plant in March 2026. The end of production and depletion of US inventory are separate milestones: manufacture has concluded, and CarsDirect found no new examples remaining on dealer lots.
Low volumes complicate the next-generation case
Toyota sold 2,953 Supras in the United States in 2025, compared with 2,113 BMW Z4s. The figures show that both sports cars sold in modest volumes, although the reviewed reporting does not provide demand, profit, margin or total-cost data with which to assess their commercial performance.
The two models shared a platform and major technical components, but their product formats differed: the Supra was a coupe, while the Z4 was a soft-top roadster. Their simultaneous departure from production may illustrate the commercial difficulty of sustaining specialized combustion-powered sports cars at low volumes, although the reviewed reporting does not establish that as the cause of either decision or prove a wider contraction in demand for performance vehicles.
Toyota signals continuity, BMW leaves its path open
Toyota Motor North America senior vice president of product planning and strategy Cooper Ericksen told MotorTrend that a Supra successor is coming, although the nameplate will experience another interruption. Ericksen said Toyota’s goal is to make the gap significantly shorter than the 20 years between the fourth- and fifth-generation cars.
That statement establishes Toyota’s intention to revive the model but does not specify a launch date, technical specification, production arrangement or procurement plan. BMW had not publicly announced a fourth-generation Z4 successor in the reviewed reporting.
Toyota is not ending its broader enthusiast-vehicle strategy: Jalopnik reported that a new Celica is in development and that the GR Corolla and GR86 remain in its lineup. These models provide product continuity, but the available reporting does not establish a new commercial order or sourcing event linked to the discontinued Supra and Z4.
Industry and product implications
Industry / product | Disclosed fact | Interpretation & stage | Verification signal | Main risk |
|---|---|---|---|---|
Toyota Supra | The MkV Toyota Supra is no longer available in new-car dealer inventory in the United States, and production at Magna Steyr concluded in spring 2026. [1] | Historical disclosure; closed. Existing production has ended and US dealer stocks have been depleted; Toyota has separately indicated that a successor is planned. | A subsequent Toyota disclosure could confirm the successor's development, timing and production arrangements. | The reviewed reporting provides no launch timetable, specifications, production arrangement or new procurement signal. |
BMW Z4 | The G29 BMW Z4 is no longer available in new-car dealer inventory in the United States, and production at Magna Steyr concluded in spring 2026. [1] | Historical disclosure; closed. Existing production has ended and US dealer stocks have been depleted. | A subsequent BMW announcement could establish whether a direct roadster successor will be developed. | The reviewed reporting identifies no confirmed successor or new procurement event. |
Toyota Supra successor | Toyota Motor North America's Cooper Ericksen said a Supra successor is coming and that Toyota wants the next interruption to be shorter than the previous 20-year gap. [1] | Research watchlist; planned. Toyota intends to preserve the Supra nameplate despite a planned interruption between generations. | A subsequent company disclosure could confirm the successor's development, timing and technical configuration. | No launch date, production plan, supply arrangement or procurement commitment was disclosed in the reviewed reporting. |
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