Jennie's 'Less than a Lover' arrives on global platforms
According to her agency OA Entertainment, BLACKPINK's Jennie released the digital single 'Less than a Lover' simultaneously worldwide via major music platforms at 1 PM on the 24th. The alternative pop track delicately explores the emotional textures of a relationship caught between friendship and romance, musically interpreting the connections of modern youth and capturing the fluttering excitement, tension, and lingering traces of unnamed emotions found within undefined relationships.
Pre-release rollout and upcoming festival appearances
Before the official release, Jennie pre-debuted 'Less than a Lover' at Poland's Opener Festival, where she introduced the track as "a song worked on while thinking of summer" and drew an enthusiastic response from the local crowd. A teaser video released via social media, featuring Taiwanese model Kai in a dreamy aesthetic, foreshadowed the song's atmosphere. Following the single's release, Jennie is scheduled to perform at Lollapalooza Chicago and Japan's Summer Sonic 2026 as part of her global-stage promotions.
Recent Billboard chart performance builds momentum
The new single follows Jennie's collaboration with Australian psychedelic rock band Tame Impala on 'Dracula,' which reached No. 5 on the US Billboard Hot 100 as of July 25. The result positioned her among the upper echelons of the US Billboard charts and underscored the international competitiveness of K-pop female soloists. Having secured both genre experimentation and mainstream appeal, she is continuing to build her presence in the global music market.
Taemin unveils 'PHASE 1: Soft Violence' album
Singer Taemin unveiled the poster for his new album 'PHASE 1: SOFT VIOLENCE' on social media at midnight KST on July 24, after unexpectedly releasing a short video titled 'This is' at midnight on July 23 that sparked fan speculation. The poster features imagery of a sugar cube and ants alongside the phrase 'PHASE 1: SOFT VIOLENCE,' prompting curiosity about the album's conceptual direction. The album release and comeback are scheduled for August 31 at 6:00 p.m.
2026-27 world tour and Coachella milestone
Hours after the album reveal, Taemin posted the teaser poster for the '2026-27 TAEMIN WORLD TOUR [LiMiNaL]' at 11:00 a.m. KST the same day. The tour title is derived from the Latin 'Limen' (boundary), framed around the message: "The boundary is not an end, but the moment when a new change begins." Taemin earlier became the first Korean male solo singer to perform at the Coachella Valley Music and Arts Festival, a milestone that preceded the album and tour announcement.
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