Release of "New Trick"
Rosé of K-pop group BLACKPINK released her new single "New Trick" on Friday, according to her agency The Black Label. The release was confirmed by Yonhap and carried by The Korea Times. The label described the track as an energetic garage-punk song carrying a message about overcoming hardship and moving forward with one's own "new trick."
Production credits
The single was co-produced by Amy Allen and Andrew Wells. Allen previously worked on Rosé's megahit "APT.," while Wells collaborated with her on "Stay a Little Longer." The pairing marks a continuation of writing and production relationships Rosé has maintained since her prior solo releases.
Music video and Apple collaboration
The music video for "New Trick" was filmed in collaboration with Apple to mark the release of the iPhone 18. It was directed by Dave Meyers, whose previous work includes music videos for Taylor Swift, Kendrick Lamar and Ariana Grande. The Apple tie-in positions the release alongside a major consumer technology launch, though specific details of the collaboration were not disclosed in the agency statement.
Significance for Rosé's solo output
"New Trick" adds to Rosé's growing solo catalog outside BLACKPINK's group activities. The Black Label, which handles her individual releases, framed the song around a personal theme of resilience, aligning its messaging with her established solo identity rather than group branding.
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