Suze Orman's SpaceX Buy Advice Leaves Followers Underwater as Stock Slides to $136

Why Orman's Call Now Looks Painful

On her June 18, 2026 podcast, Suze Orman told listeners seeking exposure to Elon Musk's newly public rocket company that the cleanest route was to dollar-cost average into SpaceX (NASDAQ: SPCX) at around $200. The shares closed that day at $185, and by August 21 they were changing hands near $136, with an analyst desk flagging a fresh Sell initiation in coverage of the stock. Followers who committed $500 a month across the three months since the podcast face underwater tranches, with an average cost in the mid-$150s representing a roughly 28% drawdown on the first buy. The piece argues that Orman's audience is largely retirees and near-retirees, a group for whom single-stock dollar-cost averaging into a pre-profit, capital-intensive IPO is a structurally different bet than preserving retirement capital.

Q2 Earnings Show Revenue Beat, Heavy Cash Burn

SpaceX's first quarterly report since its June IPO showed revenue of $7.81 billion against a $6.93 billion estimate, with Starlink and AI cited as the leading contributors. Against that beat, the company posted a $541 million net loss and $18.37 billion in capital spending for the quarter, including $15.83 billion directed to AI compute. The combination frames SpaceX, in the analysis, as a venture-style cash-burn story wrapped in a public ticker, rather than a substitute for the bond-like instruments many retirees rely on.

A Lockup Wave Overshadowed the Buy-the-Dip Pitch

Roughly 911.5 million shares held by employees and early investors became eligible to trade on August 7, exceeding the approximately 639 million shares sold in the IPO, a supply event that hit the tape while Orman's dollar-cost-averaging advice was still being followed. The analysis highlights that buying near the highs ahead of that supply wave is the opposite of the timing risk that dollar-cost averaging is designed to mitigate.

Other Developments

Separately, an August 21 comparison framed SpaceX's revenue beat against NVIDIA, with the bulk of investor attention shifting to AI spending levels. Elsewhere on the same day, SpaceX was preparing its 100th orbital launch of 2026 from Vandenberg Space Force Base.