US opening day and weekend projections
Sony/Marvel's "Spider-Man: Brand New Day" is on track for an all-time record opening day at the U.S./Canada box office of between $167M and $173M, including Thursday previews, according to industry sources cited in Deadline's July 31, 2026 midday update. The film earned more than $50M in previews alone, surpassing the previous "Spider-Man" preview benchmark set by 2021's "Spider-Man: No Way Home" ($50M). Combined Friday-including-previews figures are expected to outpace "Avengers: Endgame's" $157.4M first-day record. Deadline's best estimate pointed to a domestic opening weekend north of $330M at 4,487 theaters, which would make the film the second-best domestic debut ever behind "Avengers: Endgame's" $357.1M, though some industry watchers said the sequel has the firepower to surpass that benchmark.
North American marketplace records
The overall North American marketplace is on pace to set an all-time opening-weekend record, with projections between $407M and $412M across all titles, eclipsing the $402M mark set during "Avengers: Endgame's" debut weekend of April 26–28, 2019. Deadline reported that walk-up business "exploded" Thursday evening, prompting Sony to revise its preview estimate upward to $72M before final counting, beating the former all-time preview record of $60M held by "Avengers: Endgame." PostTrak exits showed five-star ratings from general audiences, parents, and children under 12 on opening night.
China box office performance
In China, "Spider-Man: Brand New Day" opened to $35M on its first day before dipping 47.7% to $18.3M on Day 2, for a two-day total of $53.3M, according to Koimoi's July 31 report. The film's Day 2 was the second-biggest single day for any comic book movie post-COVID in China, trailing only its own opening-day collection. Pre-sales for the July 31–August 2 weekend totaled $9.7M, with the three-day weekend tracking toward $60M–$70M and the five-day extended opening projected at $115M–$125M. Koimoi said the figure could rank as the third-biggest three-day opening for a Hollywood film in China post-COVID.
Philippines opening
"Spider-Man: Brand New Day" opened wide in the Philippines on July 29, 2026, generating P95,930,965 in 24 hours, the largest opening-day gross in the country since the pandemic, Philstar reported on July 31, 2026. The figure ranks as the third-biggest opening day ever in the Philippines, behind "Avengers: Endgame" and "Avengers: Infinity War," and sets new opening-day records for any Sony Pictures release and any "Spider-Man" film in the market. Top-grossing cinemas on opening day included SM Megamall, Trinoma, and Power Plant, each collecting more than P2 million, with 14 additional cinemas contributing at least P1 million each.
Industry context
The global rollout comes as "Spider-Man: Brand New Day," directed by Destin Daniel Cretton with a reported $225M net production budget and starring Tom Holland and Zendaya, builds on the success of "Spider-Man: No Way Home," which opened to $260.1M domestically in 2021. Advance ticket sales for the new sequel reached $80M ahead of release. Whether the film can clear the all-time domestic opening record of "Avengers: Endgame" remains to be confirmed once the weekend is finalized, with Deadline noting that flat Saturday returns and a typical Sunday decline could yield a $342M start.
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